Dunkin' Donuts Becomes Dunkin'

Dunkin' Donuts just officially changed its name to DUNKIN'.

September 26, 2018

(Photo by Hai Huy Ton That/Dreamstime.com)

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Yesterday, Dunkin' Donuts announced they're officially changing their name to just "Dunkin'."  No more "Donuts."

And it's pretty obvious why:  They don't really make much money from their donuts, so they want to de-emphasize them and make it clear it's not all they do.

They'll still sell donuts, but since they make almost two-thirds of their revenue from COFFEE and other drinks, that's their REAL focus. 

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