The NFL's "Live Music Strategist"

Jay-Z is now a "Live Music Strategist" for the NFL.

August 14, 2019

(Photo by Ari Perilstein/Getty Images)

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Jay-Z has entered into a partnership with the NFL that will make him their, quote, "live music entertainment strategist."  He'll also be closely connected to the league's activism efforts.

As music strategist, he and his Roc Nation company will co-produce the Super Bowl Halftime Show.  That means he'll probably have a hand in choosing the talent.

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